The blockchain platform Infinite Arcade, which aims to launch the mobile games industry into the metaverse, announced the appointment of marketing industry leader Andrew Dubatowka as core contributor to their product marketing department.
Dubatowka spent four years as the senior director of global marketing at the financial services giant Visa. Dubatowka’s appointment heralds the next phase of Infinite Arcade’s growth following its launch in February. The experienced director will oversee Infinite Arcade’s global marketing from the San Fransico Bay Area.
Announcing the appointment, Şekip Can Gökalp, Core Contributor, Strategy, commented:
“Securing a marketer of Andrew’s caliber for such an early-stage venture – and from one of the biggest financial services companies in the world – is really special for Infinite Arcade. It’s a testament to the fact we’re doing something transformative in the gaming space, which stands at an inflection point with the arrival of emergent technologies such as blockchain and NFTs. We’re building bridges that bring world-class gaming content to players who are invested in ownership and community, and Andrew is an important part of that.“
Dubatowka himself also commented on his new adventure:
“I’m super excited to join Infinite Arcade on a full time, permanent basis after working on the project as a side hustle for the past six months. The project is all about a firm belief in two things: the benefits that blockchain technology can bring to the games industry; and, through these benefits, that gaming will be the ramp that onboards hundreds of millions of people into web3. We’ve built an awesome community already but we’re still at a relatively early stage – so watch this space!”
Dubatowka’s 15-year marketing track record includes senior roles at major players such as IPG Mediabrands and AdColony. The latter was acquired by Digital Turbine for $400 million. Dubatowka has worked with leading brands and clients such as Intel, Johnson & Johnson, Google, Pandora, Charles Schwab, and Wells Fargo.
Infinite Arcade was created to introduce blockchain dynamics into mobile games, and in the three months, since it launched, it has already onboarded nearly 20 mobile games and sold more than 10,000 NFTs which unlock play-and-earn benefits for their owners.
Infinite Arcade’s main goal is to empower developers and creators to connect with millions of gamers. The platform hopes to create an ecosystem that combines the mass-market appeal of free-to-play, mobile gameplay with a range of web3 benefits such as community ownership and Dubatowka will play a key role in this plan.