The Sandbox, a decentralized virtual gaming world and an auxiliary of Animoca Brands, reported that it has joined forces with Warner Music Group (WMG) to make the principal music-themed world in The Sandbox gaming metaverse.
A mix of melodic amusement park and show scene, the Warner Music Group LAND in The Sandbox will highlight shows and melodic encounters including WMG’s driving program of musicians.
This partnership is The Sandbox’s first arrangement with a significant music organization and Warner Music Group’s initial section into the NFT metaverse.
WMG is one of the world’s greatest music organizations, containing many top artists and brands including Atlantic, Warner Records, Elektra, and Parlophone. The deal makes the ways for WMG ability showing up in The Sandbox – in this manner making another field for melodic diversion in the metaverse.
Under the deal, The Sandbox will work with WMG to foster creative music encounters occurring on the WMG LAND. These vivid encounters will enable Warner Music craftsmen to draw in with their fans, just as to arrive at the worldwide local area of The Sandbox and create new revenue streams and new types of virtual amusement.
The Sandbox will hold a LAND deal in March 2022, which will permit music fans to purchase pined for LANDS adjoining the WMG property.
Oana Ruxandra, Chief Digital Officer & EVP, Business Development at Warner Music Group said the following about the partnership:
“Our partnership with The Sandbox adds a new layer of possibility in the metaverse, with the ownership of virtual real estate. As a first-mover, Warner Music has secured the equivalent of beachfront property in the metaverse. On the LAND, we’ll develop persistent, immersive social music experiences that defy real-world limitations and allow our artists and their fans to engage like never before.”
Sebastien Borget, COO and Co-Founder of The Sandbox added:
“We’re shaping The Sandbox as a fun entertainment destination where creators, fans, and players can enjoy first-of-a-kind immersive experiences and be more closely connected to their favorite musical artists through NFTs. This strategic partnership with Warner Music Group brings the open metaverse one step forward in the direction of fan-owned and community-driven initiatives – the possibilities are very exciting.”