Tilting Point has formed a partnership with South Korean developer Storytaco. As part of the partnership, the company will spend $10 million on marketing expenses for Storytaco’s dating simulator Dangerous Fellows.
Tilting Point provides marketing support
Last month Tilting Point announced it would invest $40 million to fund user acquisition for South Korean game publisher JoyCity to market the mobile strategy game Gunship Battle: Total Warfare. After the news, the company announced that it has agreed with Storytaco this time. As part of this pulishing deal, Tilting Point will assist with user acquisition funding and app store optimization for the South Korean firm’s game Dangerous Fellows. It will also leverage its technological expertise to make the game popular in the West with supports such as ad monetization, the development of marketing creatives, platform relations, porting assistance, and the potential for future intellectual property integration support.
“Tilting Point is a leader in scaling great games, and we are thrilled to be partnering with them to continue building excitement, momentum and recognition for Dangerous Fellows,” said Storytaco CEO Jaeil Kim.
“With Tilting Point’s support, we now have the opportunity to be active in more global markets, as well as create better gaming experiences that will be enjoyed by our female-centric audience.”
Dangerous Fellows, a visual -novel-based dating simulator, offers a story in which players find the right romantic partner during a zombie apocalypse. Two weeks after the game was released, it reached the first place in the category of story-based games.
“Storytaco has done a great job of creating a narrative-driven game that has captivated audiences, and this partnership allows us to bring that thrilling storyline into the hands of even more players,” said Tilting Point president Samir Agili.
“Our team has immense experience in boosting Eastern games in Western markets, and we are confident that this full live publishing partnership will help increase Dangerous Fellows’ popularity within the story-based game genre and worldwide.”
Since the fall of 2019, the company has partnered with various South Korean developers, such as ANGames and Clegames to help them scale their games globally. It’s currently looking for new partners outside of South Korea.