Metaverse, Decentralized Finance (DeFi), and NFT investing company Tokens.com announced it had launched Hulk Labs. Hulk Labs is a crypto play-to-earn gaming and NFT platform.
The Company’s COO Deven Soni, will direct Hulk Labs and influencer Ben Yu and Joshua Doner, one of the first people ever to purchase an NFT.
“Tokens.com is focused on bringing the most exciting growth areas of Web3 and crypto to its investors. We are excited to enter into this new vertical with an outstanding team. We have successfully provided our investors with exposure to assets linked to the Metaverse, DeFi, and NFTs. This next stage in our evolution adds gaming and positions us uniquely as one of the only public companies to offer a complete range of Web3 exposure.”Andrew Kiguel, CEO of Tokens.com.
Play-to-earn gaming is the next significant opportunity in Web3 and blockchain. It merges the engagement and entertainment value of online gaming, an industry with 400M+ global daily users, and the ability to earn real-world income through the combination of digital asset ownership and gameplay. This industry was popularized by Axie Infinity, which has 3M+ daily active users and a fully diluted market cap of $20Bn+. The industry has grown dramatically in the last two quarters to encompass 600+ games and billions of dollars of crypto market cap. Tokens.com’s CEO, Andrew Kiguel, has previously commented on the strength of crypto gaming in Business Insider.
As part of the launch, Hulk Labs is announcing initial investments in several high-potential NFT projects, including Illuvium (an open world RPG game based on the Ethereum blockchain), NFTX (a platform for creating liquid markets in illiquid NFTs), and Wall Street Bulls (a gamified NFT collection inspired by retail traders). Tokens.com will also transfer its ownership of 833 million Shiba Inu tokens to Hulk Labs.
Hulk Labs will continue to proactively acquire and monetize assets in the play-to-earn and NFT sectors. The Company plans to monetize its holdings by staking its token holdings and depositing its gaming play-to-earn assets into top game guilds that loan NFT assets to players in exchange for a revenue share of their gameplay earnings.
“I’m excited to partner with Tokens.com, collaborate with them as they expand into the NFT industry, and give their public market investors access to these innovative and rapidly growing assets.”Ben Yu, Hulk Labs Co-Founder
Additionally, Tokens.com would like to welcome Joshua Doner, who has joined the team as Chief NFT Officer. Josh has six years of crypto-related experience, having transacted and owned various types of assets on many of the top Crypto/Defi protocols and platforms. Josh is an investor, advisor, and contributor to multiple startups and DAOs operating in crypto.