Unity, one of the leading platforms for creating and running 3D content, announced the launch of Meta Audience Network for in-app bidding on Unity Mediation, available in Unity Ads.
With this integration, publishers will maximize their revenues by providing easy access to customers. Meta Audience Network will give the developers comprehensive solutions with more than 60 advertising partners and various pricing strategies and competitive offers and enhanced tools.
Felix Thé, Senior Vice President of Product Management for Unity, commented:
“This partnership with Meta Audience Network will unlock important access to one of the leading bidders in the industry for developers of all sizes using Unity Ads. Our priority is always to enable our developers’ success and with this partnership we are delivering a streamlined path to maximizing revenue potential. This is a significant step we are taking to ensure we are equipping publishers with what they need to achieve operational and monetary efficiencies.”
Meta Audience Network now joins the roster of several existing networks, including AdColony, Vungle, ironSource, Google AdMob, and AppLovin.
Julius Ramirez, Head of Meta Audience Network Adtech Partnerships, added the following comments;
“Meta Audience Network and Unity share a vision of generating incremental value and transparency for in-app developers on a global scale. This integration streamlines access to high-quality demand, enabling developers to maximize their revenue with greater efficiency.”
Unity Ads, one of the best ad networks in the industry, aims to simplify the integration and maintenance of ads, allow opportunities to fill ad places quickly and competitively to generate more revenue, and enable developers to monetize their games easily.