Vietnam is one of the most dynamic mobile game markets of 2020

Vietnam is seen as an opportunity market in the mobile economy.
Vietnamese gaming market
Vietnamese gaming market

Vietnam is seen as an important market, both as it is home to a stronghold of mobile apps and game publishers, and has a consumer base that predominantly prioritizes mobile devices. We can say that the region in question is important for the growth of mobile games, as there is a 55% growth in player spending in the mobile gaming markets in Southeast Asia.

Vietnam-based Amanotes games top ANZSEA lists

Vietnam-based mobile game publisher Amanotes announced that the total downloads of its games in early 2020 exceeded 1 billion. This outstanding achievement has greatly contributed to Amanotes becoming the #1 mobile game publisher in its home country and the entire ANZSEA (Australia, New Zealand, and South East Asia) region for 2020.

Vietnam Market Report Market Size Growth
Game market size and year-on-year growth rates in Southeast Asia.

Amanotes’ achievements only reflect the wider success of the Vietnamese game market. Now that the market data for 2020 published by App Annie is ready, we can see the detailed scope of this success.

Vietnam is the powerhouse of the Southeast Asian game market

In terms of total downloads, Vietnam ranked second in the SEA (Southeast Asia) region in 2020. To be specific, Vietnam was second with 22%, after Indonesia, which ranked first with 38% of all game downloads in 2020. Note that the Vietnam game market has grown by 10% year on year in terms of the number of downloads. Additionally, gaming consumer spending in Vietnam increased by 50% year-over-year in 2020.

2021'in En İyi 10 ANZSEA Genel Merkezli Oyun Yayıncısı
Top 10 ANZSEA Headquartered Game Publishers of 2021

The fact that Vietnam is the 15th most populous country in the world with a population of 97.8 million is just one of the factors that show that it has raw materials to support the developing mobile game economy. Another factor is that Vietnam is a young country. The average age in Vietnam is 32.7 years, 7.6 years younger than Thailand’s average age, and 5.7 years younger than in the USA.

At the same time, a country that attaches great importance to mobile culture, Vietnam is home to 68 million smartphone owners, 64% of whom use 3G, 4G, or 5G. The average daily time spent playing games in Vietnam is 3.9 hours. This number is 10% higher than the average user in the US. Considering all these values, we can say that Vietnam is an opportunity market in the mobile economy.


Source: App Annie


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