One of the leading mobile game publishers, Voodoo is getting ready to enter the blockchain game industry. According to the company’s statement, Voodoo’s vision is to bring the blockchain paradigm to more casual and mobile users and help any young or promising studio reach success in this segment.
Voodoo will invest $200 million in promising early-stage studios and create 20 new internal studios to work on blockchain games in 2022. In addition, the company will bring its full-stack platform and know-how to empower blockchain-gaming studios.
Alex Yazdi, CEO of Voodoo said:
“There are few occasions in life when we experience a technological breakthrough that transforms industries. Blockchain will especially disrupt gaming, as players are already used to buying digital assets. This technology will give players true ownership of their digital assets, creating deeper interactions between players – collecting, trading, selling in-game digital currencies and game assets – which will increase fun and engagement. This will also enable players to make a profit from their assets, opening up a new ‘play-to-earn’ model. Our vision is to bring the blockchain paradigm to more casual and mobile users and to help any young or promising studio reach success in this segment.”
Voodoo already has 10 internal and external studios working on blockchain gaming. The company aims to create 20 new internal studios next year focusing exclusively on blockchain mobile games.
What does Voodoo’s full-stack platform offer?
- Game creation and token economics coaching: Voodoo will help studios in the ideation process and in designing the right product strategy
- Growth capabilities: Voodoo will handle the user acquisition and ad creative production to scale the new games
- Blockchain tech stack: Voodoo will provide the tech tools and advice to ease the game creation process: token and NFT creation, layer 1 and 2 blockchain integration, wallet management
- Data analytics integration: Voodoo will help studios structure their data and integrate analytics tools
Voodoo stated that if anyone (team, studio) who wants to join and participate in the industry shift can reach Voodoo at [email protected].