Zynga acquires mobile advertising company Chartboost

Zynga takes another big step in the mobile gaming industry.
zynga acquires chartboost
Zynga’s acquisition of Chartboost.

In the beginning of May 2021, Zynga announced the acquisition of Chartboost, but the transaction was not disclosed. On August 5, Zynga published a press release to announce that they officially acquired Chartboost and the transaction between the two companies is now completed.

Zynga, one of the global leaders in interactive entertainment, has stated that the total purchase price was approximately $250 million in cash. It is expected that this acquisition will combine top-tier content with proven at-scale advertising and monetization platform.

Zynga has acquired 100% of Chartboost.

Details of the agreement between Zynga and Chartboost

With this agreement, Chartboost will be bringing more than 700 million monthly users in total from the global audience and more than 90 billion monthly advertising auctions. It is believed that Zynga and Chartboost will dominate all the key elements of a whole, next-generation platform that includes high-quality content, direct player relationships, massive reach, and full-stack advertising technology that can be applied across Zynga’s game portfolio and Chartboost’s advertising partners.

Chartboost is a unified advertising platform that includes a Demand Side Platform (DSP) as well as Supply Side Platform (SSP) and mediation capabilities delivered through an SDK solution. By leveraging advanced machine learning and data science capabilities, Chartboost brings together premium inventory, global scale, and audience-based targeting to optimize programmatic advertising and yields.

According to the press release, it is stated:

“Together, Zynga and Chartboost possess all the elements of a complete, next generation platform for mobile advertising leadership: high-quality content, direct player relationships, massive reach and full-stack advertising technology that can be applied across Zynga’s game portfolio and Chartboost’s advertising partners.”

Chartboost mobile advertising
Chartboost empowers developers to earn high CPMs while connecting marketers to highly engaged audiences through immersive ad experiences.

What does the CEOs of Zynga and Chartboost say?

Frank Gibeau, Chief Executive Officer of Zynga, says:

“Chartboost is one of the most dynamic monetization and discovery platforms in mobile, and we could not be more excited to welcome their talented team to our company. By combining Zynga’s high-quality games portfolio and first-party data with Chartboost’s proven advertising and monetization platform, we will create a new level of audience scale and meaningfully enhance our competitive advantage in the mobile ecosystem.”

Rich Izzo, Chief Executive Officer of Chartboost, states:

“We are thrilled to join with Zynga to further build and expand our full-stack advertising platform that will serve Zynga and the entire mobile ecosystem. Together, we share a vision of the future where combined advertising, analytics, and content platform will accelerate growth across both of our companies. Zynga already feels like family and an extension of our own company culture.”

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