Zynga is preparing to release the game called “Merge Dragons!“, developed by Gram Games. The game, which managed to obtain the ISBN and NPPA documents required for publishing mobile games in China, is expected to be released this year.
Merge Dragons!, a type of mobile puzzle game, will be released on both iOS App Store and Google Play Store and will have a completely Chinese localization.
You can read the following press release below for more details.
Gram Games’ Popular Puzzle Adventure Has Received Required Publishing Certification, Prepares for Release in China
SAN FRANCISCO – August 27, 2021 – Zynga Inc. (Nasdaq: ZNGA), a global leader in interactive entertainment, announced that Merge Dragons! has received an ISBN (International Standard Book Number) publishing license from the National Press and Publication Administration (NPPA) and is expected to launch in China this year. Created by Gram Games, this popular puzzle adventure that pioneered the groundbreaking ‘merge’ gameplay mechanic, will be released on iOS and Android fully localized in Simplified Mandarin.
Merge Dragons! will join other games in Zynga’s portfolio currently available for download in China, namely the popular hyper-casual hits from Rollic, Hair Challenge and Blob Runner 3D. This news comes on the heels of other strategic initiatives that strengthen Zynga’s footprint and capabilities in the region, including the recently announced agreement to acquire StarLark, the China-based developer of the fast-growing and second-largest mobile golf game in the world, Golf Rival.
Bernard Kim, President of Publishing at Zynga made the following comments:
“International expansion is a key pillar of our long-term growth strategy, fueled by our mission to connect the world through games. We look forward to our ongoing development in this important region and we’re excited to bring one of our most innovative games to one of the largest mobile game markets in the world.”
Eren Yanik, Chief Product Officer at Gram Games said:
“Merge Dragons! has been embraced by players globally, who respond positively to its puzzle-adventure gameplay and mission of healing the land using the help of powerful dragons. As we prepare to bring the game to players in China, we’re excited to connect this enthusiastic audience with our unique game experience that continues to delight fans all over the world.”
A few weeks ago, Mobidictum Founder and Managing Director Batuhan Avucan interviewed Zynga’s President of Publishing Bernard Kim about Zynga’s new acquisitions and Rollic’s success. Zynga has made many acquisitions recently, and the financial results of the first half of 2021 were also very positive. To read Bernard Kim’s comments on these topics and to have an idea about Zynga’s plans and strategies for the future, you can check out the interview we published.