Zynga became a partner in the donation campaign launched by will.i.am to offer equal opportunities in education. The “American Dream” campaign highlights education as a social justice issue and aids in funding the Foundation’s college track programs. The fund to be collected under the campaign will be committed to unlocking STEAM (Science, Technology, Engineering, Arts and Math) education opportunities in America’s underserved communities.
5 million dollar for equal opportunities in education
Today, Zynga, announced that it has partnered with will.i.am and his i.am Angel Foundation as a launch donor for the American Dream GoFundMe initiative. Launched with a mission of collecting $5 million, the initiative aims to help underserved communities with the funds raised.
Zynga contributed $250,000 to the i.am Foundation and this initiative from the company’s Social Impact Fund, a $25 million endowment fund. The company will also utilize the breadth of its channels and audiences to extend awareness for the campaign and encourage other individuals and entities to join. Throughout January and February, Zynga will release additional new content to drive awareness and action for the fundraiser through its social, blog and employee channels.
Besides, the iconic hit game “Words With Friends” becomes one of the channels of the campaign. ‘Dream’ will be the ‘word of the day’ on January 12, echoing the theme of the initiative.
“We are honored to join the i.am Angel Foundation in their commitment to create opportunity and equity through education that incorporates STEAM skills. Through their efforts over the last 10 years, the i.am Angel Foundation has brought true impact to the lives of thousands of students,” said Krystal Bowen, Deputy General Counsel at Zynga and Chairperson of Black Zynga Union (BZU), an internal resource group for employees of color. “Now more than ever, companies need to provide the next generation with resources to succeed in a 21st century economy. We are proud to join forces with an organization that is truly making a difference in the community and in the lives of our youth.”
To kickoff the campaign, famous singer will.i.am has released his latest single, “American Dream”, which focuses on education as a social justice issue and the building block of economic equality. The music video of “American Dream”, the first song of the GoFundMe campaign, was broadcast on YouTube during the hours we shared this content with you.
“Turn around the nightmare of poverty and prison into the American Dream,” said will.i.am. “We can do it with fair access to quality public education including STEAM skills that will give every student a career path and the opportunity to achieve true economic equality.”
Additional pre-launch donation partners (as of 1-9-2021) include contributions from Apple, Angela Ahrendts, Tim & Nancy Armstrong’s Armstrong Angel Fund, Marc Benioff, Solina Chau, The Coca-Cola Company, Ron Conway, Tim Draper, Lady Gaga, Laurene Powell Jobs, Dean Kamen, Andrew Liveris, Yuri Milner, Paramount Pictures, Mark Pincus, Haim Saban, Anthony Scaramucci, and Oprah Winfrey.