Zynga teams up with Ken Block for CSR Racing 2

Zynga has partnered with professional rally racer Ken Block for the popular drag game CSR Racing 2.
Zynga CSR 2 Ken Block partnership
Zynga collaborated with Ken Block for CSR 2.

Zynga announced that NaturalMotion, a subsidiary of Zynga, has become the official gaming partner of a professional rally driver and internet phenomenon Ken Block for the popular mobile drag game CSR Racing 2. In the game, players can collect and customize the latest cars to compete on the tracks.

Ken Block first entered the world of competitive rally racing in 2005 and soon created the award-winning video series Gymkhana, paving the way for making the Hoonigan brand. Ken Block, the co-founder of DC Shoes, winner of 16 US rallies, six-time Global RallyCross Championship winner, and an X Games superstar, is a racing legend and a social media phenomenon.

CSR2 announced its partnership with Ken Block with the premiere of the Hoonicorn vs. The World 2 in-game event, which will run until December 7, 2021, along with the show’s streaming season on the popular YouTube channel Hoonigan.

Racing Block’s 1,400hp AWD Ford Mustang Hoonicorn RTR V2 in a straight line against some of the fastest cars in its class in the world, Hoonicorn vs. The World 2 is presented by Ken Block and his daughter, Lia, an avid driver. She was introduced to the racing world at an early age by her father. As a feature of the in-game event, players can get clues by following the moments when Ken teaches drag racing to Lia.

Ken Block gave the following words in his speech;

“I am stoked to kick off this exciting partnership with CSR2, which enables players around the world to experience the thrill and adrenaline of driving the Hoonicorn from the comfort of their mobile phone. Racing my daughter, Lia, in the game makes this campaign so fun to me, and I look forward to sharing my passion for racing with the CSR2 gaming community.”

As part of the collaboration, all Ken Block and Hoonigan’s cars will also be featured in the game, and Block’s real-life vehicles and gear will bear the CSR2 logo.

CSR2 Racing Vice President Julian Widdows made the following comments about the partnership:

“We are extremely excited to embark on this multi-year partnership with Ken Block, which marks an important milestone for CSR2. Ken’s artistic and fearless approach to racing has ignited the passion of speed enthusiasts around the world. He is a racing legend, and we look forward to bringing his extraordinary talent to the mobile screen.”

The new Hoonicorn – The World 2 in-game event brings Block’s 1,400 horsepower Ford Mustang RTR Hoonicorn V2 to the game. With Ken’s car, players can race against 15 of CSR2’s fastest cars, including the Ford Mustang Cobra Jet, SSC Tuatara and Weaver Customs’ Twisted Mistress. During a total of 40 races, players can earn in-game rewards, including exclusive tracks and new upgrades.

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